client - The Plaza Hotel Milwaukee
role - B&Co. Graphic Design Intern
involvement - Print Advertising Design
project background - Facilitated through my internship at B&Co. I was tasked with creating the monthly print advertisements for our client The Plaza Hotel Milwaukee across multiple local magazines and publications. Utilizing existing branding, photography, and creative copy, I created consistent advertisements highlighting The Plaza Hotel's well-known attractions ranging from their first-floor Cafe and grand courtyard to their cozy apartment-style rooms and spacious premiere suites. Through close collaboration with the AE and the client I was able to ensure that their vision was reflected in each ad and showcased The Plaza Hotel's unique charm and offerings. Advertisements were included in publications such as Milwaukee Magazine, Visit MKE, and many more resulting in increased visibility and engagement in the local Milwaukee hospitality market.
