for - Identity Design Course
role - Brand Designer
problem - Students were expected to create a fictional company and all accompanying brand identity designs to convey a strong brand identity for the company that was ideated. Deliverables included - A logo (Word Mark and Letter Mark shown below), interior & exterior storefront examples, in-store signage, employee apparel, a branded vehicle, & branded merchandise or packaging design (tote bag, potting soil, & flower pot designs below).
solution - I chose to create the hypothetical exotic plant store Lacuna. I wanted something that sounded both modern & medieval in the same breath, ensuring to grab a large variety of attention from multiple plant-loving audiences. While searching for inspiration I stumbled upon the word Lacuna in a novel I was reading. The word "Lacuna" stems from botany, where the definition is described as, "the gap in the vascular tissue of the stem through which a leaf grows". I went on to utilize this word in creating all content for the project shown below.
initial concept sketches for logo creation
Wordmark
monogram
pattern design
pattern design
interior storefront mockup
exterior storefront mockup
instore signage
branded storage design
branded vehicle design
uniform design
promotional material design
packaging design
Lacuna - Style guide - mission statement
Lacuna - Style guide - identity mark - primary
Lacuna - Style guide - identity mark - secondary
Lacuna - Style guide - identity mark - black & white
Lacuna - Style guide - inappropriate mark treatment
Lacuna - Style guide - identity mark
Lacuna - Style guide - color palette
Lacuna - Style guide - typography
Lacuna - Style guide - typography treatment
Lacuna - Style guide - brand artwork
Lacuna - Style guide - brand artwork
Lacuna - Style guide - brand execution
Lacuna - Style guide - brand execution
Lacuna - Style guide - brand execution
lacuna promotional video
