client - Hotel Polaris at the U.S. Air Force Academy
role - B&Co. Graphic Design Intern
involvement - Branded Collateral
project background - Facilitated through my internship at B&Co. I was brought on to the active project to assist in creating the branded collateral for Hotel Polaris located in Colorado Springs on the U.S. Air Force Academy campus. The logo suite, color palette, and brand book were created prior to my start, but the in-room collateral was a collaborative effort between myself and the senior designer on staff. Together we created a large suite of collateral including: key card, key card holder with campus map, mini bar menu, notepads, welcome letter, in-room signage, and coasters for the hotel and all F&B outlets. Inspiration was taken from the academy class colors, well-known aviation plane models, and strong natural materials to create a clean and professional streamlined look that embodies both the academy's rich history and values, and the new future that the hotel is ushering in for cadets and guests alike.
