client - Hotel Polaris at the U.S. Air Force Academy
role - B&Co. - Graphic Designer
involvement - Branded Print Collateral / Art Direction
project background - I joined the active project to develop branded collateral for Hotel Polaris, located on the U.S. Air Force Academy campus in Colorado Springs. Working collaboratively with the senior designer,
I assisted in creating a comprehensive suite of in-room and guest-facing materials, including key cards, key card holders with campus maps, minibar menus, notepads, welcome letters, in-room signage, and coasters for the hotel and its food and beverage outlets.
I assisted in creating a comprehensive suite of in-room and guest-facing materials, including key cards, key card holders with campus maps, minibar menus, notepads, welcome letters, in-room signage, and coasters for the hotel and its food and beverage outlets.
Building upon the established brand identity, our design approach drew inspiration from the Academy's class colors, iconic aircraft, and durable natural materials to create a clean, refined visual system that reflects both the Academy's heritage and the forward-looking spirit of Hotel Polaris. The resulting collateral delivers a cohesive guest experience that seamlessly extends the brand throughout every touchpoint of
the stay.
the stay.
